"Naija born, World class cool" is used by the designers of KEEXS shoes but I dare say this Nigerian designer (@Fourteen07Styl) who I've had my good eye on for a while now, can run an easy parallel with the words.
At the Mente de Moda event, I didn't intend to buy any nibbles or drinks. I had a robust plate of iyan and okra soup waiting for me at home really, so I'd pre-decided to keep the tummy empty.
That was until this lovely lady walked up to me and asked in the most endearing manner, if we would like to buy some drinks from her Tiki bar. She sweetly explained the ingredients used and how the drinks infuse into each other to create exotic tastes.
Now listen, I bought a drink. How could I not?
Her approach was refreshing and a far cry from the sometimes overly apathetic way vendors at these fairs tend to act toward potential customers.
This lady knows a thing or two about effective marketing, because in the short time I was at her stall, she gave off the same vibe to others because they flocked. And happily bought. And happily drank. Everybody wins.