Adi Dassler founded ADIDAS...
His brother Rudolph Dassler founded PUMA.
I recall when I first read the story of the brothers who started off together but ended up in a better feud because they took opposing sides during the 2nd World War.
Both visionaries in the area of qualitative sportswear.
Bound by blood but separated by politics.
I'm talking sworn-enemies-complete-malice sorta situation.
It's a story that should go to the silver screen really.
Anyway, the ADIDAS slogan will always be one of my favorite.
Not that I'm taking sides, I mean after all the feud is (somewhat) over between both companies.
But yes. ADIDAS got my attention with their mantra.
I suspect it stemmed from Muhammad Ali when he said:
"Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing"
"Impossible is Nothing".