27.1.16

IMPOSSIBLE IS NOTHING.

Adi Dassler founded ADIDAS...

His brother Rudolph Dassler founded PUMA.

I recall when I first read the story of the brothers who started off together but ended up in a better feud because they took opposing sides during the 2nd World War.

 Both visionaries in the area of qualitative sportswear. 
Bound by blood but separated by politics.
I'm talking sworn-enemies-complete-malice sorta situation.

Heartbreaking stuff. 
 
It's a story that should go to the silver screen really.

Anyway, the ADIDAS slogan will always be one of my favorite.  
Not that I'm taking sides, I mean after all the feud is (somewhat) over between both companies.

But yes. ADIDAS got my attention with their mantra.

I suspect it stemmed from Muhammad Ali when he said:

"Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing"
 
 "Impossible is Nothing".







 

2 comments:

  1. Dayuuum! He's so fierce and I love it! More of diverse shapes and sizes in street style. It's not onnly skinny people who have style and this guy has tonnes of swag.

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  2. I'm on the fence here. I like his out-of-the-boxness but not with a lime green man bag.

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