Documenting the style-scape of Lagos, Nigeria




Adi Dassler founded ADIDAS...

His brother Rudolph Dassler founded PUMA.

I recall when I first read the story of the brothers who started off together but ended up in a better feud because they took opposing sides during the 2nd World War.

 Both visionaries in the area of qualitative sportswear. 
Bound by blood but separated by politics.
I'm talking sworn-enemies-complete-malice sorta situation.

Heartbreaking stuff. 
It's a story that should go to the silver screen really.

Anyway, the ADIDAS slogan will always be one of my favorite.  
Not that I'm taking sides, I mean after all the feud is (somewhat) over between both companies.

But yes. ADIDAS got my attention with their mantra.

I suspect it stemmed from Muhammad Ali when he said:

"Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing"
 "Impossible is Nothing".



  1. Dayuuum! He's so fierce and I love it! More of diverse shapes and sizes in street style. It's not onnly skinny people who have style and this guy has tonnes of swag.

  2. I'm on the fence here. I like his out-of-the-boxness but not with a lime green man bag.