Documenting the style-scape of Lagos, Nigeria




Current Friday Mood.

Chill and let chill.

And the way her quirk in style and edgy body language compliment each other.



I've heard people bemoan "trends" that they say "just won't go away".

An argument may be that they don't go away because they speak complete ease and comfort to the people, and as such they no longer represent mere trends, but actual necessities?

The "cold shoulder" trend in this hot country...a necessity.



My Adenike who was my guide and guardian angel at Milan Fashion Week, has launched her very own label.

These days, she's more than likely wearing something she made.

Here she is, in something she made.

You oughtta know her stuff is going to be gooooooooood!

Check her out on DEMURE DENIKE.

You're welcome!



Thinking of the U.S. today.

Thinking of Gambia too.

Also thinking of Nigeria...there's a lot to think about here...there certainly is.

If you could see me right now, face just like hers...sans the perfect make up.

Have a good day all.



2017 has been off to a rocky start, news wise that is.

People are quite fixated on hate. Survive this if you can.

So while checking my GTB Fashion Weekend files, I was glad to bump into this photo. The fashion here is secondary to the fun this couple radiates.

And because being "annoyingly" positive is preferable to being destructively negative, I will always fawn over photos like these.




Caught Mimi Onalaja in a proper candid happy moment.



She's a Fashion Editor.

Femininity but with a sense of drive and ambition.

I would know.

I've had the pleasure of meeting her.

Lovely being.

But bad ass.



Our movie industry "Nollywood" typically has their priestesses dressed in white flowing robes adorned with beads/cowries.

Perhaps the inspiration for this look?

Either way, she's surreal and worth the capture.


Me: Do you consider yourself rich?

Laduma: Far from it! I believe it'll happen someday soon, for now I'm seriously pursuing my passion.
Before I continue, quick intro.

When I decided my Christmas break was going to be in South Africa, I thought to reach out to a few "style stars" in Johannesburg. Laduma was the most gracious and prompt in his response. His store at Newtown Junction Mall as an apt location for our chat. 

As we walked over to News Cafe in the same mall, I noticed he was greeted with so much warmth and recognition by mall staff, fellow shop owners and some photographers who were so regretful of not having their cameras with them on the day they were "lucky" to spot him. All rather nice to observe.

Me: What's the literal meaning of "Maxhosa"?
Laduma: Literally means The Xhosa People, Ma is the prefix 'the' and the Xhosa people are the 2nd biggest South African tribe. Prominent among the Xhosa people is Nelson Mandela.

Me: What does the brand name mean to you personally?
Laduma: It personally means a celebration of the Xhosa people. I am Xhosa myself and belong to a sub-clan called the Mpondo people. I personally decided to name my brand after the Xhosa people because they possess one of the most beautiful cultures in Africa and even though they represent 1% of African people, they represent Africa very well all the same. They're known continent over and world over for beautiful bead-work and elaborate dress code. I think culture is disappearing and we need to preserve it. I'm doing this through my brand.

Me: I've seen you were awarded the Best Emerging Designer at the 2014 MBFWSA. You've gone on to show case your work at the same MBFWSA and the 2016 Lagos Fashion & Design Week. In addition, you've been featured in international press with favorable reviews. In all of these, what would you call your biggest accomplishment?
Laduma: Awards mean a lot and it was a great honor to receive the award you mentioned, however the entire year of 2016 is probably my ultimate year. My product served its ultimate purpose i.e. changing the mindset of the local market by penetrating the market which I targeted i.e. the black elite, niche market of Xhosa initiates.

Me: If you were to be a specific color in the crayon box, which would it be and why?
Laduma: Royal Blue. It has a special character...I see colors as character as someone who has done a deep study of color from my design background and for me royal blue is a color with special characters of confidence, prestige, royalty and unique male beauty.

Me: What place do you think street style has in the fashion industry?
Laduma: I think it's the most important place as it's reflective of the true tastes of the end users of fashion. It's a personal response from the market of what clothes mean to people, instead of looking at shows curated by creative directors and stylists. Street style offers that dynamic aesthetic which cannot be seen on a stage. It's pretty democratic as well as you don't need to live in an international city to create the beauty of street style. You can come from the farms, shanty towns or ghettos and turn out "ghetto fabulous".

Me: What's the best gift anyone has ever given you?
Laduma: An ex-girlfriend who was from Iceland gave me a drawing of Maxhosa sketched on cats, dogs and birds. It's my most precious gift to date.

Me: If God gave you the opportunity to resurrect someone who's no longer with us, so you could have a 30 minute conversation, who would it be?
Laduma: My Mother.

Me: Who's your favorite street style star?
Laduma: Trevor Stuurman for sure.

Me: Tell me one celebrity you would love to see wearing your brand?
Laduma: Pharrel Williams

Me: Who would you choose to play you in a movie about your life?
Laduma: It will have to be Taye Diggs.

Me: Bath tub, swimming pool, pond, river, sea, ocean...which is your favorite body of water and why?
Laduma: The swimming pool gives me a sense of comfort and relaxation. I'd prefer it to a wider body of water like a river or ocean because in a pool, I can be free to levitate with control.

Me: You were in Lagos last year for LFDW, what was your favorite bit of the city of Lagos?
Laduma: I particularly enjoyed going to Makoko on a sail boat. The people were interestingly different from the rest of Lagos. The people had interesting tattoos on their faces, necks, the women had them on their was quite fascinating. 

Me: What was your not-so-favorite aspect of Lagos?
Laduma: The bribery is an unfair part of living in Lagos, always creating short cuts for doing things and that wasn't great, 

Me: Finally, tell me something most people don't know about Laduma.
Laduma: I don't like to be around people for very long. I work and function better when I'm left alone. Solitude is good for me. It brings me inspiration.

Three hearty cheers to Laduma for this xxcellent Q & A session.



Still appreciating the Jozi street style scene.

I waited around Newton Junction Mall before my meeting with Maxhosa founder, Laduma and while I waited, I spotted her.

Thankfully, I got a chance to get a few shots before receiving a verbal lashing by one of the Mall patrol guys regarding rules of photography.

Apparently only under authority of Mall management.

Oh well...she's beautiful.



I'm planning on looking the New Year head on and dead on like she is.

No weakness.

Happy New Year to you all.

Peace, love and light.